OI Shampoo

AN EVERYDAY SHAMPOO THAT'S ALSO AN AWARD WINNER: Winner of the In Style 2020 Best Beauty Buys for Best Natural /Eco-Friendly Shampoo & Conditioner., FORMULATED FOR ALL HAIR TYPES: Curly, straight, color-treated, or damaged hair? All are hydrated thanks to the universally strengthening ingredients in the OI Shampoo., HYDRATING, ANTIOXIDANT-PACKED: Why choose an antioxidant shampoo that nourishes all types of hair? Because healthy hair needs strong hydration and protection from aging, UV rays, and free radicals to stay strong., SOFT & SHINY THANKS TO ROUCOU OIL: OI Shampoo is sustainably formulated with Roucou oil, which is full of beta-carotene that strengthens and fights against the effects of aging and environmental damage. Shampoo hair with nourishing ingredients.